Madhya Pradesh home minister Narottam Mishra on Sunday issued a warning to designer Sabyasachi Mukherjee for his recent mangalsutra campaign that if the designer does not take down it within 24 hours, he will face legal action. This is not the first backlash from power the celebrity designer is facing for his latest creation, as a legal advisor of the BJP has already issued a legal notice for Mukherjee's Mangalsutra collection advertisement. Now I am warning designer Sabyasachi Mukherjee personally and giving him an ultimatum of 24 hours," the Madhya Pradesh minister said, issuing a video message. The legal notice sent by BJP-Maharashtra Palghar unit legal advisor Ashutosh Dubey said using semi-naked models for mangalsutra advertisement is obscene and outrageous. The word mangal means auspicious and sutra means thread - together mangalsutra means an auspicious thread uniting the souls and the groom ties the auspicious thread around the bride's neck on the day of their holy nuptial as the significance that their relationship would be as auspicious as the thread.

Source: Hindustan Times October 31, 2021 20:09 UTC