By CAROL ODEROMore by this AuthorOn Monday SheaMoisture, founded in 1991/92 by a trio of Liberians, released advertisements on their hair products. Their strong brand association and community that identifies with the product is now also a Damocles Sword for businesses. It is also an unfair presumption by the core demographic to imagine Caucasian women do not, in fact, also love and use SheaMoisture products. SheaMoisture may be proof of a business unaware of the intensity of brand ownership it’s consumers have. But the same base quickly fell on the side of distrusting a brand they had known and loved for years.

Source: Daily Nation April 29, 2017 19:30 UTC