Insurance firms must embrace digital platforms and marketing tactics that appeal to them. This means that advertising will occur at the right place at the right time, creating a need for insurance products. These listening tools are also very powerful for marketing to the millennials: “Right place, right time”! Market products to them that are appealing (savings plans, educational investment and, motor vehicle policies, etc.). Insurance firms need to fit into millennials’ lifestyles.

Source: Daily Nation March 21, 2017 17:15 UTC