SM Supermalls' SM Buddy Campaign, a virtual shopping assistant, won the highest- rated nomination of the year for all Philippine entries at the prestigious 2021 Asia Pacific Stevie Award during the Asia-Pacific Stevie awarding and ceremony held virtually on Wednesday. This campaign was activated in SM Malls in Sangandaan, Valenzuela, Marilao, Pulilan, Baliwag, Pampanga, Clark and Olongapo. Utilizing Facebook's newest features such as News Feed, Messenger, Facebook Offer, Facebook Live and Facebook Shops, SM Buddy answers queries, gives relevant recommendations and provides support any time of the day for easy, safe shopping. Providing helpful, fun and unique experiences for shoppers, the SM Buddy campaign also gives immediate insight on takeout, pickup and delivery services, online events, games, catalogue and special deals SM malls offer. Through this service, SM Buddy was able to provide a sustainable employment amid pandemic by partnering with tenants and local stakeholders such as delivery service partners, public transportation drivers, as well as micro, small and medium enterprises.

Source: Manila Times July 16, 2021 13:52 UTC