Live streamers, known as “Broadcast Jockeys” or BJs in South Korea, are hard-wired to the digital infrastructure of youth culture. Top live streamers enjoy subculture celebrity among teens and 20-somethings, who consider them more relatable than traditional media stars. Some live streamers have been called out for misogynist commentary and violent behavior. For live streamers, the coronavirus has been good for business. “AfreecaTV,” which now hosts about 17,000 live streamers, sells “starballoons” to viewers for 110 won ($0.10) each.

Source: Manila Times March 26, 2021 04:18 UTC