SEC steps up to ensure sound finfluencing advice By Duruthu Edirimuni Chandrasekera View(s): View(s):Sri Lanka’s capital market regulator is addressing the rise of unregulated financial influencers or “finfluencers,” by introducing a code of conduct and guidelines to ensure transparency in these dealings. Prof. Dissabandara emphasised that this code of conduct and guidelines will mirror best practises from New Zealand, Australia, Japan, Malaysia, etc. He said the SEC also plans to conduct a public consultation on this. He stressed that strengthening the role of the regulator will not hinder finfluencing because regulation will be done step by step. The SEC is sharing best practises with the International Organization of Securities Commissions (IOSCO) in disregard, he added.

Source: Sunday Times February 21, 2026 19:53 UTC