I usually read everything Kevin Murphy posts at DomainIncite.com, but but while I was busy writing up our latest bi-weekly domain sales report Wednesday, I missed Kevin's article about an $800,000 sale of BankFirst.com he had gotten information about. The CFO at a Wisconsin bank told Kevin they had acquired BankFirst.com from another financial institution in what is a very big upgrade from the name they have been using - BankFirstWI.bank. This afternoon I got a message from George Kirikos letting me know he had found proof of the $800,000 BankFirst.com sale price in a 4Q-2021 SEC filing made by the Wisconsin bank. The relevant passage stated "During the fourth quarter of 2021, Bank First incurred a one-time expense when it purchased a domain name from another institution for $0.8 million as part of a rebranding initiative." Image from Bigstock

Source: CNN January 23, 2022 07:07 UTC