The company has announced a restructuring of its marketing management team. Launching of new products strengthens Sappe’s emphasis on innovation with the company expecting a sales growth of 10 per cent this year. “The sweet tax measure is one of the most important factors of the beverage industry this year. It sets the focus in new product development of the beverage companies on formula adjustment while reducing sugar. Meanwhile, it has reinforced its management team for sales and marketing with Worapong Kietdumrongwong as Chief Commercial Officer.

Source: The Nation Bangkok February 19, 2018 18:00 UTC