Lamenting what SAP CEO Bill McDermott has called the “sales-only focus of legacy CRM solutions”, SAP thinks it can offer a new notion of CRM that exists in the 4.0 age. “The legacy CRM systems are all about sales; SAP C/4HANA is all about the consumer. The SAP C/4HANA portfolio includes SAP Marketing Cloud, SAP Commerce Cloud, SAP Service Cloud, SAP Customer Data Cloud (including the acquired Gigya solutions) and SAP Sales Cloud (including the acquired CallidusCloud solutions). Additionally, SAP Sales Cloud unites the SAP Hybris Revenue Cloud solution and SAP Hybris Cloud for Customer (comprised of SAP Hybris Sales Cloud and SAP Hybris Service Cloud solutions). The SAP Hybris name (along with other acquired firms noted in this story) will now be retired to consolidate under the SAP Customer Experience business unit.

Source: Forbes June 05, 2018 20:46 UTC