Santam, South Africa’s leading short-term insurer, has increased its interest in local insurtech startup JaSure by acquiring the remaining 49 per cent shareholding, in a bid to enhance its digital offering. JaSure offers digital insurance to clients, effectively empowering them to choose what they want to insure and when to do so. Its app allows clients to purchase insurance instantly for an individual asset, with the option to switch cover on and off, based on their needs. “We believe we can open up the potential for increased value-add to our clients and the Santam Group through a 100 per cent ownership. “We have co-created a unique model with Santam that balances JaSure’s entrepreneurial core and digital innovation, and Santam’s depth of insurance expertise.

Source: The North Africa Journal June 09, 2022 16:22 UTC