South African startup JustNow is using two apps to help large and small food businesses save money and decrease waste while increasing client engagement. Launched in 2016 and a participant in last year’s Startupbootcamp Africa accelerator programme in Cape Town, JustNow aims to reduce food waste through the use of a smart and powerful sales and marketing mobile application. The startup has a Merchandiser App, which is connected on a real-time basis to a Consumer App. Once an offer is activated, it is shown in the Consumer App with a discount code. “In one year, in the three shops we got data from, it reduced the food waste costs by 20 per cent already.

Source: The North Africa Journal February 02, 2018 06:00 UTC