From spacecraft to soccer stadiums, the market for naming rights is booming. Now comes news that the U.S. space agency is thinking of voyaging to the final frontier of marketing and auctioning off the naming rights for its future spacecraft and rockets. "Is it possible for NASA to offset some of its costs by selling the naming rights?," Jim Bridenstine, the space body's chief administrator, wondered aloud at a forum earlier this month. The Dubai Metro has been selling the naming rights for its subway stations. A high school in Pennsylvania just sold the naming rights to its library for $2,500 US a year to an insurance company.

Source: CBC News September 13, 2018 17:15 UTC