Berian objected because, unlike New Balance, Nike would have reduced payments if he failed to meet certain standards of performance. It is the dominant apparel company and will spend about $20 million a year to sponsor U.S.A. Track & Field through 2040. In the niche world of track and field, Nike began to lose in the court of public opinion. It also sponsors the United States Olympic track team. Nike sued Berian in May, saying that it would sustain irreparable harm if he endorsed a competitor’s gear.

Source: New York Times July 04, 2016 20:25 UTC