Sonny Bill Williams is not the only top rugby player in New Zealand to exercise his right to not promote certain sponsors. It is understood that others have had issues with fast-food giant KFC and have alerted New Zealand Rugby that they would rather not appear in advertisements. Even those who do have negotiated strict rules with the help of their players' association. He's had great success not only in rugby but in league and you don't get that by being unprofessional, I can assure you of that. That [Williams' stand] is a personal choice and I'll support him with it."

Source: New Zealand Herald April 09, 2017 06:22 UTC