Residents in Derbyshire pilot town cut waste by only 9% despite free gadgets and toolsSainsbury’s has abandoned a £10m project to halve food waste in a designated town across Britain after a year-long trial produced miserable results. The Waste Less, Save More slogan and branding have been dropped and all the retailer’s work on food waste will be absorbed into a wider “well-being” campaign. The UK churns out 15m tonnes of food waste a year – of which 7m comes from households. Food that is wasted has taken fresh water, land, energy and labour to produce and supermarkets need to show their customers the scale of the problem, and why efforts to reduce food waste deserves ongoing support. “All companies along the supply chain should publicise their food waste data, and commit to concerted, long-term action so that food waste is halved by 2030, as set out in the Sustainable Development Goals.”

Source: The Guardian May 06, 2018 15:08 UTC