Punch has published an article featuring the Room for Improvement Cosmopolitan created. The intention was to appeal not only to the customer who orders Cosmos at every bar, but also to “nerdy cocktail friends who might never ordinarily call for a Cosmo,” says [Arvid] Brown. That meant rethinking each ingredient. “We looked at what it is that people like about it: It’s pink, it’s served up, it’s citrusy, it’s refreshing and it’s got a little tartness,” Brown says. “We tried to reengineer those flavors with more craft ingredients.”

Source: Punch October 24, 2023 06:23 UTC