All three offer streaming video boxes featuring the most popular apps, such as Netflix and Hulu, to the growing number of cord-cutters untethering themselves from cable television. Amazon, for instance, introduced a 4k Ultra HD Fire TV streaming player for $69.99 on Wednesday, around $20 less than Roku’s similar Premiere+ device. Not to mention, most TVs sold today feature functions to download streaming video apps. But the streaming video giant spun off the project in 2007 over fears it would constrain Netflix’s growth on other video boxes. Although it lacks the deep pockets of competitors such as Apple and Amazon, Roku has received financial backing from a bevy of media conglomerates including 21st Century Fox, Viacom and Britain’s Sky.

Source: Los Angeles Times September 28, 2017 10:00 UTC