The elder Zappa owned a production company called Intercontinental Absurdities, and dreamed of taking it public to fund such grandiose projects. “If you think about what gets an artist press, it’s albums, touring,” says Eyellusion chief Jeff Pezzuti, 44. This model allows a great deal of flexibility, especially when it comes to an act as eccentric as Frank Zappa. “People are gonna lose their minds, their brains are gonna melt out of their ears,” he says of the tour. Their eyeballs are gonna explode!”For more on the business of postmortem earnings, check out my book, Michael Jackson, Inc. and follow me on Twitter.

Source: Forbes October 30, 2017 13:52 UTC