Jay Selman/jaybirdaviationphotos.comTop executives of the big three U.S. airlines say lower fares will not overcome potential passengers’ fear of coronavirus. Moreover, in some segments, travel demand remains strong. In general, fearful passengers will not suddenly gain confidence due to lower fares, executives said. Normally, “we would hold back lower prices, then start closing them off in an anticipation of demand,” Parker said. “There’s real demand to travel,” Parker said.

Source: Forbes March 11, 2020 13:30 UTC