Jay-Z's Roc Nation has teamed up with the United Rugby Championship (URC), a new rugby competition featuring 16 teams from Wales, Ireland, Italy, Scotland and South Africa, it was announced on Wednesday. Roc Nation is a world-leading entertainment company founded by the rapper in 2008. The league hopes that the collaboration with Roc Nation will "drive innovation, community and integrity, reaching new audiences." "We believe that rugby holds a unique inspirational quality and alongside Roc Nation our goal is to inspire the next generation of players and fans from all walks of life to keep growing the game." The URC will specifically collaborate with sub-division Roc Nation Sports, providing player management and entertainment both on and off the pitch.

Source: Daily Nation July 16, 2021 15:45 UTC