The company has created what it says is the world’s first AI tech that allows individual users to instantly edit music to fit their own video footage, complete with rises and fades. AI doesn’t need to be the enemy of music, says Lythgoe: “There are two types of AI – the AI that is here to replace us and AI that is here to empower us – we are definitely in the empowerment camp. When the user provides the brief for the music they want, the AI can edit the original track to fit the brief. A classically trained musician, he has a PhD in music and AI, and a degree in astrophysics. UK Music’s Measuring Music 2018 report puts the UK music industry’s gross value added (GVA) at £4.5bn.

Source: The Guardian June 18, 2019 11:44 UTC