Under the name of "Road to 27", Heiba, along with a group of young local travellers, started an initiative in order to encourage his acquaintances to consider new destinations. According to the team, they have all found their way to the initiative through social media posts or on their friends' recommendation. Shahd El Lamei, for instance, joined the team through social media posts that intrigued her to start travelling around Egypt. After this trip, Lamei was one of the many participants who discovered how little they knew about their own country compared to the rest of the world. Meanwhile, their social media page is an ever-growing documentation of the country's greatest hidden gems.

Source: Daily News Egypt May 11, 2017 11:15 UTC