“My father had a flourishing baking business in Kuchlak, about 30 km from the provincial capital, but he lost it amid sectarian attacks in Quetta and its suburbs,” Urooj Fatima told Arab News. Shutting down the bakery was a “financial bombshell” for the family, Fatima said, at a time when the siblings were still studying. “After our graduation, we sisters decided to set up an online business,” she added. But Hussain said that what happened to him was “fate” and he is determined to see his daughters succeed as entrepreneurs. Sumaiya Batool told Arab News the bakery’s initial marketing strategy included distributing free food to introduce people to their menu.

Source: Ethiopian News February 19, 2021 22:18 UTC