Around 80 per cent shoppers said they feel comfortable and secure using a mobile for online shopping. (Source: File Photo) Around 80 per cent shoppers said they feel comfortable and secure using a mobile for online shopping. (Source: File Photo)With surging internet penetration, mobile retail and shopping apps are becoming a new-age trend in the Indian retail market and about 74 per cent of Indian respondents have installed two to five retail and shopping apps on their smartphones, a survey said on Tuesday. Also, about 22 per cent of Indian respondents do not feel comfortable submitting their personal and financial data on retail and shopping apps. Apps must, therefore, be developed and marketed as trusted platforms for online shoppers, by having brands prioritise shopper privacy and data protection, the survey said.

Source: Indian Express October 24, 2017 13:28 UTC