A selection of bagged rice brands on sale at a supermarket in Nonthaburi. For the bagged rice industry, a key concern is the rising cost of plastic bags, which have increased by 25-60%, depending on the type and size. The bagged rice market is highly competitive, with sales promotions planned about two months in advance with modern trade and supermarket operators. "Distribution channels are another important issue for the bagged rice market. Typically, modern trade operators set the gross profit rate at around 20%, which is significant for rice suppliers.

Source: Bangkok Post March 19, 2026 00:20 UTC