Online videos are "reshaping the way" Indian consumers gather information and make purchase decisions, and the audience for online videos is poised to touch 500 million by 2020, a report by Google Thursday said. According to Google's 'Year in Search - India: Insights for Brands' report, about one-third of all searches for online videos are entertainment related.Other categories like lifestyle, education and business have also shown 1.5-3X growth in the last two years, it added. Also, nine out of 10 new internet users in India are likely to be Indian language users, it pointed out. The rise in online search volumes in non-metros is now trumping metros. Consumers in non-metros are using the internet to search for information regarding insurance, beauty and travel more than metros, the report said.

Source: dna May 09, 2019 10:30 UTC