However, while fashion copycats abound in the dodgier corners of the internet, this was no random knock-off fashion website one might struggle to come across. Rather, Deborah found her designs in the hands of a company who are the undoubted emperors of fast fashion. Forget BooHoo, or even Primark: this company is Shein (pronounced She-in), whose recorded revenue in 2020 was an astronomical £7 billion. They are nothing more than vultures taking designs off independent traders and selling them at a fraction of the cost.' 'We have an incredibly small profit margin, because of how expensive it is as a small brand, buying in small volumes.'

Source: The Nation August 12, 2021 23:37 UTC