But now they have to ask themselves how they feel about seven billion people believing Japan beat the mighty All Blacks in Rio. The Japan Times and Reuters both used the term All Blacks in the headline of their reports on Japan's shock 14-12 victory in Rio. "NZ Rugby made a significant move to extend the All Blacks brand to the sevens and Maori teams. But to the vast majority of New Zealanders, the All Blacks were nowhere near Rio. "What it did for us, was to ensure we could showcase the All Blacks brand in more places and time-zones and this in turn is helping to expand the commercial and partnership opportunities available to us."

Source: New Zealand Herald August 10, 2016 07:18 UTC