Murray is away on vacation this week, so Rob is joined by former Roughriders marketing manager Trent Fraser. Rob and Trent have chat about the marketing behind the Riders, and how the team went from having to hold telethons to becoming a major pro sports brand. You can subscribe to the podcast on iTunes, or on your favourite podcast app. Listen to past episodes of the show here. If you have any questions you’d like to ask Rob and Murray, you can send them to rvanstone@postmedia.com and we’ll read them on the show!

Source: National Post February 25, 2019 22:30 UTC