It would also direct Vietnamese Trade Offices abroad and Trade Promotion Department to support rice exporters in establishing direct distribution channels and deploying activities to promote Vietnamese rice products, especially high-quality ones to penetrate demanding and niche markets. With positive results recorded so far, Việt Nam could exceed its target of 7.6 million tonnes in rice export volume set for 2024, according to the Vietnam Food Association. This was a good opportunity for rice exporters, including Việt Nam, Hòa said during a conference in the Mekong Delta city of Cần Thơ in April. However, he said that Việt Nam would still face many challenges in rice exports this year, including the dependence on certain traditional markets. The official at the event also underlined the need for the active negotiation and signing of agreements on plant quarantine and technical regulations on paddy and rice quality to create favourable conditions for Vietnamese rice exporting enterprises.

Source: Viet Nam News May 29, 2024 14:52 UTC