So he ignored the doomsayers who point to the brutal layoffs and plummeting revenues of the newspaper industry to launch the West End Phoenix, a new 20-page broadsheet in Toronto. The editorial team of West End Phoenix meet to discuss the first edition. Rahnema gave Bidini the thumbs-up, believing that a good, old-fashioned newspaper still had appeal for readers. Door to door salesBidini heard a similar sentiment this summer, when he went door to door to promote the paper, trying to line up potential subscribers for the West End Phoenix. West End Phoenix is a 20-page broadsheet.

Source: CBC News October 28, 2017 09:00 UTC