Tobacco giant Reynolds American Inc. is using deep discounts and a wide-ranging marketing campaign to grab a bigger share of the U.S. e-cigarette market while rival Juul Labs Inc. is under fire from regulators. Unit sales of Reynolds’ Vuse e-cigarettes are surging, fueled by price promotions, TV spots, billboards and social-media posts. The brand is hiring musicians and artists for videos in which they design skins that wrap around Vuse devices. The company is selling its Vuse Alto vaporizers for 99 cents apiece.

Source: Wall Street Journal August 17, 2020 18:17 UTC