Bryar and Carr’s book derives its title from Amazon’s practice of designing a business segment starting with the desired customer experience. It’s hard to argue with Amazon’s success — operating income totaled $6.9 billion in the fourth quarter of 2020, up from operating income of $3.9 billion in fourth quarter 2019. Can Amazon’s practices simply be installed at other companies, sort of a tonic for success? Absent the adoption of Amazon’s up-tempo and meticulous company culture, probably not. Among the those recent publications: “Selling on Amazon for Dummies.”How sturdy and lasting Amazon’s practices and culture will be may be coming into view soon.

Source: ABC News February 08, 2021 15:22 UTC