Artificial intelligence is being used to predict behaviour in ‘frightening new ways’ despite condemnation from MPs and campaignersThe gambling industry is increasingly using artificial intelligence to predict consumer habits and personalise promotions to keep gamblers hooked, industry insiders have revealed. Current and former gambling industry employees have described how people’s betting habits are scrutinised and modelled to manipulate their future behaviour. Photograph: Christian Hartmann/Reuters“They’ll know everything about an individual from their inside leg measurement onwards,” said Nick, a consultant within the gambling industry. “Once someone has logged into a gambling platform it can do whatever they want with them,” said Brian, a digital marketer for the gambling industry. The gambling industry earned£14bn in 2016, £4.5bn of which from online betting, and it is pumping some of that money into making its products more sophisticated and, in effect, addictive.

Source: The Guardian April 30, 2018 06:00 UTC