This represented 38.9% of F1’s sponsorship haul last year followed by 12.6% from series partners. Other brands, like Gulf Air and Singapore Airlines, are trackside advertisers and title sponsors of individual races and revenue from them represents 3.8% of F1’s sponsorship haul. Fees for every sponsorship deal since 2004 have been derived from hundreds of interviews cross-referenced with thousands of company filings. The results have been compiled in the new Formula Money Sponsorship Database, the first-ever searchable database of F1 sponsorship values. This reveals that total team sponsorship revenue has fallen by 14.2% in the last five years alone.

Source: Forbes May 19, 2019 18:07 UTC