Six in ten (60 per cent) Brits came up with a 'Eureaka!' moment while sat on the loo, according to a new study, with nearly half believing the loo beats an office in providing a needed creative environment. The average Brit visits the toilet six times a day, research revealed, and spent more than five minutes per trip. This racked up to seven full days on the toilet over the course of a year, or, a holiday spent on the loo. Six in ten (60 per cent) Brits came up with a 'Eureaka!'

Source: Daily Mail March 29, 2026 18:12 UTC