Research, not only from focus groups but from online sources such as Facebook and Google, too, has led No campaigners to identify “soft” Yes voters among women who are already mothers. New ads were made to target the “soft” Yes mothers, and others in the middle who will decide the result. Redmond’s experience of being cold-called suggests that Love Both is aware of that argument, but others advocating a No vote are not so sure. The other major No group – Save the Eighth, mostly drawn from the Life Institute – are much more open to changing tactics, according to Fianna Fáil TD Anne Rabbitte. “In fairness to Save the Eighth, they want to save the Eighth,” she said of the group which was more receptive.

Source: The Irish Times May 23, 2018 00:56 UTC