People who have the Amazon app on their phones visited retails store like Sears, Target, Kohl's, and JCPenny 32% less on Amazon's recent Prime Day sale, according to data from business data firm Sense360. Prime Day 2017 was "the biggest global shopping event ever for Amazon," the company says, and resulted in both its biggest-ever number of signups for Prime and the sale of 40 million products by small business alone, with some recording 20X bumps in sales on a day-to-day basis. Amazon and Walmart specifically are in an ongoing battle for control of retail in the U.S., something that Amazon's recent acquisition of Whole Foods has put into sharp focus. These new findings from Sense360 make sense, and they match my research. In that research, I correlated Fortune 1000 companies' mobile customer growth and app engagement to their financial performance on the stock market.

Source: Forbes July 28, 2017 16:52 UTC