Many sellers cited difficulties in issuing electronic invoices and raised concerns about rising compliance costs, underscoring ongoing administrative challenges. Demand for electronic invoicing was highest among high-volume issuers, with 47.05% of sellers issuing more than 10,000 invoices annually. The survey showed AI is largely viewed as a short-term revenue support tool rather than a long-term transformation strategy. Online channels were seen as the most effective sales drivers, with 44% of sellers rating social media and e-commerce platforms as their top-performing channels. Looking ahead to 2026, 58.23% of respondents plan to prioritise expansion on social media, followed by 41.46% on e-commerce platforms.

Source: VietNamNet News February 17, 2026 23:29 UTC