NEW DELHI : Shoppers braved the cold in north India and rushed to buy warm apparel and winter footwear that some retailers say has helped shore up sales in December. Retailers said that a strong winter up north will help drive sales. “Over the last two weekends, winter sales at Fashion at Big Bazaar (FBB) were supported by a dip in temperature. Sportswear retailer Puma said that a substantial growth in sales of jackets and sweatshirts helped it register a strong growth in north India. “North is growing 40% like to like for us," said Abhishek Ganguly, managing director, Puma India.

Source: Mint December 30, 2019 17:48 UTC