With Thanksgiving falling on its latest possible date, there are only 26 shopping days between that holiday and Christmas — compared with 32 last year. AdvertisementEven though holiday shopping was once exclusively between Black Friday and Christmas Eve, stores have been starting promotions earlier and earlier for years, including pushing into Halloween. “Statistically, the holiday shopping season is November and December, and unless I’m mistaken, that means it’s 61 days every year,” Johnson said. After Cyber Monday, “there’s usually a lull for two weeks because people know they have time to finish all the shopping. “You’re going to buy gifts, whether you buy them on Thanksgiving or you buy them on Christmas or you buy them in between,” Goyal said.

Source: Los Angeles Times October 24, 2019 19:18 UTC