Nutthawat WichieanbutAs the Bhumjaithai Party prepares to lead the next government, one significant campaign pledge was to revive the "Khon La Khrueng Plus" co-payment scheme. However, people in the wholesale and retail sectors view this initiative as a temporary fix rather than a long-term solution to the country's sluggish economy. The Khon La Khrueng Plus programme allowed registered individuals to pay only half the price of goods purchased from local shops, with the government subsidising the remainder. Mr Somchai added that retailers looking to sell online face high gross-profit fees, which increase costs for small players. The Khon La Khrueng Plus scheme will act as a pill that helps stabilise the country's economy, which has been facing critical challenges.

Source: Bangkok Post February 23, 2026 22:45 UTC