This is especially the case when it comes to the Christmas season, one of the most lucrative holidays for retailers all over the world. This year, however, with the impact of the current pandemic, the sales targets of many retailers for the season are unpredictable. Similar to the countries above, Sri Lanka too is currently experiencing its second wave, which has created an unpredictable season for local retailers. This makes December a crucial period for local retailers, as whilst Christians celebrate the holiday, almost all other religious groups enjoy the Christmas festivities. In 2018, Sri Lanka Retailers’ Association (SLRA) Founder/Chairman Hussain Sadique stated that the seasonal sales for the sector were better than expected.

Source: The Nation December 05, 2020 20:15 UTC