The young sales associate I was chatting with also liked the fun, funky design. And as a result, cookie-cutter retailing in the era of self-expression just doesn’t cut it anymore. At the same time, there is an innate human desire to be seen, to be picked out in a crowd, to be recognized and rewarded for our idiosyncratic tastes, wants and needs. For retailers, data offers a means to know your shoppers like never, before, and go from marketing to many, to marketing to one. And retailers have gotten the memo.

Source: Forbes January 27, 2017 21:32 UTC