Beauty and personal care is big business in the Middle East and North Africa. The region’s beauty and personal care products market is forecast to grow from USD $23.40 billion this year to USD $28.30 billion by 2028. Meanwhile, 39% of Saudi consumers say they plan to increase their spending on health and wellness.1And when it comes to beauty and personal care, people aren’t just spending, they’re watching too. Here are 5 emerging consumer trends to help your beauty brand stand out among the competition and take advantage of a burgeoning industry:1. Many of these videos feature self-care beauty rituals, like this Short by Gadrianna Dsouza below.

Source: The North Africa Journal November 29, 2023 07:22 UTC