How can retail brands ensure they are connected to their consumers across both brick-and- mortar and digital stores? Salesforce Commerce Cloud empowers brands to unify the customer experience to create a seamless, personalized and consistent experience. Garf: The key is creating a unified customer experience that allows shoppers to experience a brand whether online, via mobile or in-store. Fromm: Based on what you have seen, what is the future of the modern retail experience? Garf: The future of the retail experience for consumers is a seamless experience regardless of where they choose to do their shopping.

Source: Forbes October 04, 2017 15:00 UTC