Fabián Gómez Gutiérrez knows the food supply chain market in Colombia from field to table. He realized that because of multiple middlemen in the supply chain, both growers and restaurants — 87% of which in the region are independently owned — were being treated unfairly. Frubana was able to add on 6x the amount of restaurants and triple its sales. The startup also hopes to be able to offer working capital for its restaurant customers, similar to what Square has done for merchants with Square Capital. “Frubana has done the best and gone the furthest,” Tung says about the food supply chain category in LatAm.

Source: Forbes June 01, 2021 10:52 UTC