The head of Tim Hortons extended an olive branch Monday to disgruntled franchisees, saying he is now willing to directly discuss their concerns with them about how the coffee-and-doughnut chain is run. RBI has been in a public tussle with a rogue association of Tim Hortons cafe owners called the Great White North Franchisee Association (GWNFA), which formed to raise franchisee concerns. Schwartz encouraged the franchisees to run for a seat on the chain's franchisee advisory board in the fall. Marc Caira, the former CEO of Tim Hortons and current vice-chairman who engineered its $11-billion US sale to RBI three years ago, said GWNFA's rumblings are a distraction from what should be its focus: its customers. said Caira when asked about the recent negative media attention surrounding Tim Hortons.

Source: CBC News June 05, 2017 16:09 UTC