SGE is expected to be rolled out to 1 billion users by the end of 2024, but technology research company Gartner predicts that 'the rise of generative AI will cause traffic to sites from search engines to decrease by about 25% by 2026.' However, with the advent of SGE, summaries obtained from these sites will be displayed to users, which will significantly reduce traffic. In fact, Gartner predicts that 'the rise of AI chatbots and other virtual agents will cause traffic from search engines to sites to decrease by approximately 25% by 2026.' 'Generative AI solutions are replacing user queries run through traditional search engines and becoming alternative answer engines,' said Alan Antin, vice president of analytics at Gartner. As SGE usage increases, so does the traffic to sites.

Source: Washington Post May 23, 2024 14:21 UTC