That doesn’t mean some customers don’t prefer purely digital solutions. Evolution of Live Chat LanguagePop-up chat and live chat in the customer service section of your site is a must-have for some businesses. While you may want to be more formal in emails, it’s fine to be a bit looser in live chat. A perfect example of live chat evolving into engagement on a lighter, but more emotional level is Divvy, a FinTech startup based in Utah. Just remember to keep the proper balance between evolving technology and good old-fashioned customer service.

Source: Forbes January 13, 2019 10:52 UTC